Mr. Yuan Zhenxing earned his Master of Business Administration from the University of South Australia in 2003. Renowned for his sharp business acumen and forward-looking strategic vision, he is a pioneering figure in China’s e-commerce landscape.

In 2004, Mr. Yuan joined Alibaba, serving as the Customer Service Director for Taobao. As a core founder of Idle Fish—China’s largest C2C second-hand trading platform—and Taobao University, he played a vital role in the early ecosystem development, model innovation, and talent incubation of the industry. These contributions established him as a key architect of China’s modern e-commerce sector.

Leveraging the industry’s rapid growth, Mr. Yuan founded Netops Technology in 2009. The company specializes in full-service, refined operations for brand e-commerce, providing a gateway for top international brands to enter the Chinese market. Under his leadership, Netops has successfully launched and scaled world-class brands such as Friso, AEKYUNG, and Revolution, helping them navigate and capture China’s vast consumer market.

As a trailblazer in e-commerce operations, Mr. Yuan has reshaped industry standards and driven industrial transformation. His extraordinary insights have set a benchmark for the sector, earning him widespread recognition as one of the most influential leaders in e-commerce today.